ART AND CONSUMERISM
Towards a culture of Postmodernism
During todays lesson, i learnt briefly about the history of art and how some artists during the 1930's committed to social politics through the form of art. These painters such as Pollocks, Rothko and Newman painted about the social issues that surrounded their world, which in Pollocks case, had heavy references to America's economic crisis, where many americans migrated throughout America to find work. His painting in my opinion expresses the struggles and journeys of those who are desperate to find work and means of employment to survive. The America depression, as it is commonly known meant that a large part of society were severely deprived and that food was scarce, this forced people to rob, and fight for food and other recourses for survival, as well as increasing racial tension. This began in August of 1929, when the United States economy first went into an economic recession. However, it was not until the Wall Street Crash of October 1929, that the effects of a declining economy were felt, and a major world wide economic downturn ensued.
Mark Rothko- Subway
This painting features a Stretched expressionistic style, featuring social criticism , in the way the figures are stretched and separated
Change in attitude through art
Art having a social value
If you were a modernist you were engaged in society
Artists were employed by the state to produce art for the public.
- Subways
- Schools
- Hospitals
- Prisons
They were about the Avant-guard. Soldiers at the front line. Looking forward
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Post modernism
. Popular
. High culture
. No longer a divide between class
ART - Went from elite to public Cinema - Went from public to elite
Towards Abstract expressionism
Abstract is for the elite, you have to learn about it to understand it
Expressionistic
Expressing or projecting a mood Piet Mondrian (1925) Abstract: Has no external reference point no representation By 1940, many socialists became repulsed by Starlin's rule in the USSR and social realism became discredited in the US in the early 1940's. Greenburg: Illusionist art. Pretends to be real. He detested consumerism and hated popular culture as he was an elitist Abstract expressionism freed those from the ideological struggles of society.  Pollock 1950 - ' The Avant garde should be about the physical, the sensorial, absolutely autonomous and entitled to respect for our sake, and not merely vessels of communication.' An existentialists drive behind the work. A response to a post war ( Post- holocaust) hostility of the age. Plot own path through life because i exist for myself. Post modernism coming to terms with Pop art Pop art - Popular - Transient - Expendable - Low cost - Mass produced - Young - Whitty - Sexy - Gimmicky - Glamorous - Big business 
1962 Andy Warhol
Warhol wanted to eradicate the idea of a hard made art altogether and used images based on photographs  |
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